{"product_id":"yes-50-scientifically-proven-ways-to-be-persuasive","title":"Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini","description":"\u003cp\u003e\u003cb\u003eLearn how small changes can make a big difference in your powers of persuasion with this \u003ci\u003eNew York Times\u003c\/i\u003e bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eEvery day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, \u003ci\u003eYes!\u003c\/i\u003e reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.\u003c\/p\u003e\n\u003cp\u003eCowritten by the world's most quoted expert on influence, Professor Robert Cialdini, \u003ci\u003eYes! \u003c\/i\u003epresents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.\u003c\/p\u003e\n\u003cp\u003eOften counterintuitive, the findings presented in \u003ci\u003eYes! \u003c\/i\u003ewill steer you away from common pitfalls while empowering you with little known but proven wisdom.\u003c\/p\u003e\n\u003cp\u003eWhether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, \u003ci\u003eYes! \u003c\/i\u003eshows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"\"Yes!\" is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own.\" \u003cstrong\u003e-- Warren Bennis, Distinguished Professor of Business, University of Southern California, author of \"On Becoming a Leader\" and coauthor of \"Judgment: How Winning Leaders Make Great Calls\"\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book.\" \u003cstrong\u003e-- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of \"What Were They Thinking? Unconventional Wisdom About Management\"\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\"\"Yes!\" is the \"Freakonomics\" of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!\" \u003cstrong\u003e-- Daniel Finkelstein, Comment Editor, \"The Times\" (London)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNoah Goldstein \u003c\/b\u003eis a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSteve Martin \u003c\/b\u003eis the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRobert Cialdini\u003c\/strong\u003e is recognized worldwide for his inspired field research on the psychology of influence. He is a \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author. His books, including \u003ci\u003eInfluence\u003c\/i\u003e, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":45549857865914,"sku":"9781416576143","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2213\/5968\/files\/imageloader_3e297365-7532-4f5d-9247-5a5b1d7b6213.jpg?v=1769770758","url":"https:\/\/naturenurture.shop\/products\/yes-50-scientifically-proven-ways-to-be-persuasive","provider":"nature+nurture","version":"1.0","type":"link"}