{"product_id":"tribes-we-need-you-to-lead-us","title":"Tribes: We Need You to Lead Us by Seth Godin","description":"\u003cp\u003e\u003cb\u003eThe \u003ci\u003eNew York Times, BusinessWeek, \u003c\/i\u003eand\u003ci\u003e Wall Street Journal\u003c\/i\u003e Bestseller that redefined what it means to be a leader.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eSince it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.\u003c\/p\u003e\n\u003cp\u003eIt's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.\u003c\/p\u003e\n\u003cp\u003eWith his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.\u003c\/p\u003e\n\u003cp\u003eIf you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTribes\u003c\/i\u003e will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\"\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eTribes\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis a short book--only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!\"\u003cbr\u003e--Michael Hyatt, author of\u003cspan\u003e \u003c\/span\u003e\u003ci\u003ePlatform\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eLiving Forward\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Tribes is a must read for all of us. It's up to each one of us to lead in today's new kind of world.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e--Former U.S. senator Bill Bradley\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-- \u003c\/span\u003e\u003ci\u003eForbes\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"It's easy to see why people pay to hear what he has to say.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-- \u003c\/span\u003e\u003ci\u003eTime\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"If Seth Godin didn't exist we'd need to invent him.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e--Alan Webber, founder, \u003c\/span\u003e\u003ci\u003eFast Company\u003c\/i\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e--Micah Sifry, cofounder, Personal Democracy Forum\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary.\"\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-- \u003c\/span\u003e\u003ci\u003eMiami Herald\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eSeth Godin\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eis the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including \u003c\/span\u003e\u003ci\u003ePermission Marketing\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003ePurple Cow\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003eAll Marketers Are Liars\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003eSmall is the New Big\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003eThe Dip\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003eTribes\u003c\/i\u003e\u003cspan\u003e, \u003c\/span\u003e\u003ci\u003eLinchpin\u003c\/i\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003ci\u003ePoke the Box\u003c\/i\u003e\u003cspan\u003e. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTarget Age: 18-0\u003c\/p\u003e\n\u003cp\u003ePublisher: Portfolio\u003c\/p\u003e\n\u003cp\u003ePub Date: 2008-16-10\u003c\/p\u003e\n\u003cp\u003eISBN: 9781591842330\u003c\/p\u003e\n\u003cp\u003ePages: 160\u003c\/p\u003e\n\u003cp\u003eBinding: Hardcover\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":45549871104186,"sku":"9781591842330","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2213\/5968\/files\/imageloader_6aced856-565b-4c86-867d-2f662213257b.jpg?v=1769771493","url":"https:\/\/naturenurture.shop\/products\/tribes-we-need-you-to-lead-us","provider":"nature+nurture","version":"1.0","type":"link"}