{"product_id":"story-business-why-stories-rule-the-world-and-how-they-can-reinvent-your-business-by-gavin-mcmahon","title":"Story Business: Why Stories Rule the World and How They Can Reinvent Your Business by Gavin McMahon","description":"\u003cp\u003e\u003cstrong\u003eStories move people-and people move business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful-and undervalued-tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: \u003cstrong\u003eIt's not the best ideas that win, but the best-packaged ideas.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFrom shaping strategy and launching products to leading teams and building culture, McMahon shows that storytelling isn't just a marketing tool or a way to dress up facts-it's a force that transforms ideas into catalysts people can see, feel, and rally behind.\u003c\/p\u003e\n\u003cp\u003eIn this book, you'll explore six essential genres of business storytelling-\u003cstrong\u003evalue, product, brand, sales, leadership, and culture\u003c\/strong\u003e-each with practical tools to help you connect, persuade, and inspire. You'll learn how to shape a compelling hook, turn numbers into narratives, and rally teams around a shared vision.\u003c\/p\u003e\n\u003cp\u003eIf you've ever tried to spark change or rally a team-only to be met with blank stares-this book is for you. It's about breaking through using the same skill humans have relied on for tens of thousands of years: \u003cstrong\u003etelling a better story.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith his signature straight talk, Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page, Story Business will teach you how to captivate, persuade, and lead-all by telling stories that stick.\"Never underestimate the power of storytelling! If you're in business-and who isn't?-a compelling story can turbocharge your results. Gavin McMahon shows you the power of storytelling in a book that is not only informative and inspiring but also an absolute delight to read! Don't miss it.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e-Ken Blanchard, New York Times bestselling coauthor of \u003cem\u003eThe One Minute Manager\u003c\/em\u003e and \u003cem\u003eThe Simple Truths of Leadership\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"With the precision of an engineer and the soul of a poet, McMahon shows that while spreadsheets may capture what happened, stories determine what happens next. Story Business is both blueprint and battle cry for leaders ready to wield humanity's oldest and most powerful technology.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e-Jimmy Soni, bestselling author of \u003cem\u003eThe Founders\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"In a world where ideas compete for attention and outrage passes for dialogue, Story Business helps leaders connect through clarity and trust. This book is a vital skillset for meaningful work.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e-Jerry Colonna, author of \u003cem\u003eReunion\u003c\/em\u003e, CEO of \u003c\/strong\u003e\u003cstrong\u003eReboot.io\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"McMahon braids history, science, and practical experience to offer actionable tools and essential context. Story Business is an immensely readable, jargon-free guide to communicating ideas more effectively-because ideas can change everything.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e-Elise Hu, TED Talks Daily host, award-winning author of \u003cem\u003eFlawless\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"By using McMahon's framework, I've become a more effective presenter-someone whose message not only resonates in the moment but nests in the minds of others. That's how transformation happens.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e-Bryce Hoffman, bestselling author of \u003cem\u003eAmerican Icon\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"One minute you're reading. The next, you're acting. This book will end up on the desks of leaders everywhere-for good reason. It's the best way to get your boss to understand the why and how of stories.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e-Michael Erard, author of \u003cem\u003eBye Bye I Love You\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGavin McMahon is a co-founder and CEO of fassforward, a leadership and storytelling consultancy. An engineer by training and storyteller at heart, he has spent over 30 years helping leaders turn strategy into action across industries like tech, defense, and finance. A former British Army officer and Royal Academy of Engineering Fellow, Gavin believes great ideas need great stories-and has made a career helping leaders tell them.\u003c\/p\u003e\n\u003cp\u003eOtterpine\u003c\/p\u003e\n\u003cp\u003ePub Date: September 30, 2025\u003c\/p\u003e\n\u003cp\u003e0.79\" H x 9.0\" L x 6.0\" W\u003c\/p\u003e\n\u003cp\u003e354 pages\u003c\/p\u003e\n\u003cp\u003epaperback\u003c\/p\u003e","brand":"ingram","offers":[{"title":"Default Title","offer_id":45503196954810,"sku":"9781955671613","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2213\/5968\/files\/71o3SgV7vAL._SL1500.jpg?v=1768061453","url":"https:\/\/naturenurture.shop\/products\/story-business-why-stories-rule-the-world-and-how-they-can-reinvent-your-business-by-gavin-mcmahon","provider":"nature+nurture","version":"1.0","type":"link"}