{"product_id":"22-immutable-laws-of-marketing-exposed-and-explained-by-the-worlds-two","title":"22 Immutable Laws of Marketing by Al Ries \u0026 Jack Trout","description":"\u003cp\u003eTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.\u003c\/p\u003e\n\u003cp\u003eThere are laws of nature, so why shouldn't there be laws of marketing?\u003c\/p\u003e\n\u003cp\u003eAs Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of \u003cem\u003ePositioning\u003c\/em\u003e--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In \u003cem\u003eThe 22 Immutable Laws of Marketing\u003c\/em\u003e, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAl Ries\u003c\/strong\u003e and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries \u0026amp; Ries, works with many Fortune 500 companies. They are the authors of \u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e and \u003cem\u003eThe Fall of Advertising and the Rise of PR\u003c\/em\u003e, which was a \u003cem\u003eWall Street Journal\u003c\/em\u003e and a \u003cem\u003eBusinessWeek\u003c\/em\u003e bestseller, and, most recently, \u003cem\u003eThe Origin of Brands\u003c\/em\u003e. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.\u003c\/p\u003e\n\u003cp\u003eAuthors Al Ries and \u003cstrong\u003eJack Trout\u003c\/strong\u003e are probably the world's best-known marketing strategists. Their books, including \u003cem\u003eMarketing Warfare\u003c\/em\u003e, \u003cem\u003eBottom-Up Marketing\u003c\/em\u003e, \u003cem\u003eHorse Sense\u003c\/em\u003e, and \u003cem\u003ePositioning\u003c\/em\u003e have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Harper Collins","offers":[{"title":"Default Title","offer_id":45549863829690,"sku":"9780887306662","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/2213\/5968\/files\/610Crz49UTL._SL1500.jpg?v=1775320247","url":"https:\/\/naturenurture.shop\/products\/22-immutable-laws-of-marketing-exposed-and-explained-by-the-worlds-two","provider":"nature+nurture","version":"1.0","type":"link"}